Descartes Labs
Product Design
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product strategy
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Digital Transformation
We partnered with Descartes Labs to unify their design systems and improve their UI/UX across five separate products in just under a year. Their engineering and product teams faced challenges with scalability and slow release cycles, which we addressed through a comprehensive discovery process. After identifying common components across their systems, we streamlined their design into ten templates, reducing complexity and improving efficiency. We also introduced agile sprint cycles and a standardized task management system to boost team collaboration.
Our work enabled Descartes Labs to launch two more products, "Ascend" and "Iris," significantly growing their customer base and industry presence. This success led to their acquisition by EarthDaily Analytics in a multimillion-dollar deal, opening the door to new opportunities and accelerating their growth across multiple high-impact sectors. The integration of Descartes Labs' established expertise further strengthened EarthDaily Analytics' platform, positioning them for continued innovation and expansion in the geospatial industry.
Brett Flinchman, Chief Product Officer, shared some highlights from working with the Aither team:
“ Working with Aither has changed the way we approach design and product development. They helped us build a unified design system and improve our UI/UX across five separate products. Before Aither came on board, each product had its own design system, which led to inconsistencies in branding and user experience. Our engineering and product teams were struggling with slow release cycles and scalability, which was holding us back from growing.
Aither took a thorough and insightful approach to tackle these issues. They started with stakeholder interviews, design workshops, and an audit of over 50 user flows and 100+ components across our teams. What they discovered was eye-opening—80% of our design systems shared common components, which meant we could simplify and streamline things. "
" Working with Aither helped accelerate our concept of a business solution into a tangible workflow. It enhanced our speed to market and brought clarity to our value proposition. This laid the foundation for the cohesive design strategy for the product team.
In just an under 6 months, Aither consolidated our UX, product, and growth strategies. They turned five separate products into just ten streamlined design templates, reducing complexity and making everything more efficient. They also introduced agile sprint cycles and a standardized task management system, which aligned our teams and improved collaboration. "
" Aither didn’t just stop at design—they introduced smart solutions for growth, like self-service onboarding and reusable productized components. They also helped us create interactive demos for potential users, which has really improved engagement and conversion rates.
The impact has been huge. Aither’s work not only resolved our immediate challenges but also established a scalable framework for future innovation. We now have a scalable, cohesive design system that supports our long-term vision, helping us stay ahead of the competition and deliver great user experiences. ”
Brett Flinchman , Chief Product Officer at Descartes Labs
" Working with Aither helped accelerate our concept of a business solution into a tangible workflow in a short amount of time. It enhanced our speed to market and certainly brought clarity to our value proposition. "
Caleb Midgley, Sr. Product Manager at Descartes Labs