Alchemist kitchen
Product Design
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Product Strategy
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Branding & Creatives
We partnered with Alchemist Kitchen, a NYC-based herbalist shop, a wellness-focused platform that blends guided shopping with personalized health support. The marketplace empowers users to track their wellness goals, book educational courses on herbalism and holistic health, and connect with expert wellness coaches.
Designed for a seamless experience, the platform also offers curated botanical medicine, herbal remedies, and medicinal mushrooms to support every step of the user’s journey. In addition to product discovery, UX, and UI design, we extended and evolved the Human Nature brand through creative work, delivering a cohesive and engaging experience.