hala systems
Website Design
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Branding & Creatives
Hala Systems is committed to protecting civilians and critical assets in the most volatile and high-risk environments. Using cutting-edge technologies like Sentry, its real-time threat indication and warning system, Hala delivers vital situational awareness that helps prevent violence and ensures accountability before, during, and after conflict. We partnered with Hala to design a website and creative assets that effectively communicate the emotional impact and life-saving potential of their solutions.
Our design approach included a cinematic animation of paper planes flying over desert dunes, symbolizing the remote sensing technology at the heart of Hala's system. As the planes soar, we designed a slow-motion pan to depict the detection of dangerous activity. The glowing effect of the planes signifies the system’s alerting mechanism, offering a creative and compelling way to showcase how the early warning system operates. This thoughtful animation and design concept helped bring Hala's mission to life, effectively conveying the urgency and importance of their work in conflict zones.
“ Working with Aither was a completely new experience for me. After years of collaborating with traditional design organizations, Aither's approach toward creation felt like it was from the future - a future in which designers have the ability to extract from your brain the ideal manifestation of your idea that even you didn't know was there. ”
John Jaeger, CEO at Hala Systems