Permanence
Design Strategy
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Branding & Creatives
Permanence AI is redefining how enterprises manage and secure their code with cutting-edge AI solutions. Their RAG-as-a-service tool delivers significant enterprise-wide code improvements. They focus their improvements in not only quality and speed, but security and scalable deployment. Aither developed a product design strategy and brand system that harmonized Permanence AI’s emotional mission and values with its technical product.
The muted purple palette bridges the magical and the retro future optimism, once herald in science fiction covers and old math college books. To reinforce that aesthetic further, we integrated old mathematical textbook graphics, reminiscent of foundational scientific discovery, underscoring Permanence AI’s position as a forward-looking yet enduring force in code management.
This visual language engages its audience on both an intellectual and emotional level, reflecting the company’s core mission to redefine the future of computer systems and push the boundaries of technological advancement. The cohesive branding highlights the lasting impact of their transformative tools, ensuring that Permanence AI’s presence feels as enduring and reliable as the technology they create.
“ Aither has been a fantastic partner for our business, translating our brand identity into a visual language that our employees, investors, and clients love. ”
Joseph Hackman, CEO at Permanence