Partiful
Product Design
/
Branding
/
Creatives
/
motion design
/
decks
Partiful is a digital-invite platform that helps users plan and share events. It allows users to create event pages, invite guests, and keep track of RSVPs. Designed to make gatherings effortless and exciting, Partiful turns event planning into a fun, stress-free experience that brings people together with ease.
In 2020, Aither joined Partiful as the founding design partner and for the next few years served as the core design team. Working closely with the Partiful founders and early engineers, Aither helped contribute to the initial design concept, UX/UI, and the major brand relaunch in April 2024. Aither executed on a wide range of design projects, from designing intuitive user interfaces, crafting brand visuals, and developing a cohesive design and brand system, reflecting the Partiful team's unique creative vision.
History of Collaboration
Early Foundations (2019–2020):
In 2020, Aither joined Partiful as the founding design partner and for the next few years served as the core design team. Working closely with the Partiful founders and early engineers, Aither helped contribute to the initial design concept, including UX, UI, and interaction design for web and mobile platforms.
Ongoing Design Collaboration (2020–2024): Aither collaborated closely with the Partiful team on their second major redesign, refining the design system across web, iOS, and Android. Beyond product design, Aither contributed to the development of animated themes, interactive effects, and poster designs that elevated Partiful’s dynamic and playful brand identity, reflecting the Partiful team's unique creative vision. Additionally, Aither supported key product launches, marketing strategies, and efforts to scale the internal design team, including hiring, training, and mentorship.
Shreya, CEO at Partiful, highlighted her experience with Aither over the last 5 years:
"From the very beginning, Aither was instrumental in helping us craft and execute the design vision for Partiful. Our goal was to build a unique product for planning social events in a fun and lightweight way, and we wanted to deliver a differentiated UX/UI that was intuitive, memorable, and joyful."
"Aither provided essential support in bringing that vision to life, with a level of design sophistication we couldn't get anywhere else. From the signature design details of the Partiful platform all the way to the branding itself, Aither has helped us push the boundaries of consumer design. Thanks to them, we've been able to deliver a uniquely fun and social events platform loved by millions of people."
Shreya Murthy, Co-Founder & CEO