l’azurde
Design strategy
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E-commerce Design
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Branding & Creatives
L’azurde is a leading jewelry manufacturer and distributor, specializing in gold, diamonds, and precious stones, with over 3,000 designs produced annually and showrooms across Saudi Arabia, Egypt, and the UAE. The company offers a wide range of luxury products, including gold jewelry, watches, and accessories.
Aither revamped L’azurde’s visual identity and designed a stunning, conversion-focused website that delivers a seamless omni-channel shopping experience. We created a modular design system that allowed for flexible merchandising while ensuring effective product display. The website supports cross-brand browsing, enabling customers to shop effortlessly across locations and platforms.
This redesign aligned L’azurde’s online presence with the luxury of its products, enhancing the customer journey and positioning the brand as an innovative leader in the jewelry industry.
