Goodtrack
Product Design
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Design Strategy
Goodtrack, a subsidiary of GNC, was envisioned as a comprehensive telehealth platform catering to both women’s and men’s wellness needs. Designed as a one-stop solution, Goodtrack provides accessible treatment options for skincare, sexual health, and more, offering prescription medications, over-the-counter products, and personal care solutions. The platform aims to simplify health journeys by combining convenience with expert care.
Aither was brought on to lead the product design for Goodtrack, crafting an intuitive and engaging user experience. Our approach focused on ensuring seamless navigation for diverse wellness needs while maintaining a design aesthetic that reflected the brand’s mission of modern, accessible healthcare.