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Goldcast

Product Design

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Motion design

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Decks

AI-Powered B2B Video Platform Driving Brand Growth and Pipeline Expansion Through Engaging Content

AI-Powered B2B Video Platform Driving Brand Growth and Pipeline Expansion Through Engaging Content

We’ve been the founding design partner for Goldcast since 2020, driving both product and brand design from the ground up. During the unpredictable challenges of the pandemic, we provided crucial support on product and launch strategy, helping Goldcast adapt to a rapidly changing market. From shaping the initial product concept to refining UX, UI, and interaction design for web and mobile, we laid the foundation for Goldcast’s growth.

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Our work helped the platform scale to over 1 million monthly active users and secure $42M in funding, solidifying its position as a leader in the B2B video platform space. Beyond product design, we crafted a cohesive brand identity and versatile marketing templates used across both physical and digital channels, strengthening Goldcast’s market presence. Goldcast’s success was showcased on a global stage when it was featured in Times Square on the Nasdaq billboard, a testament to its resilience, impact, and growth during unprecedented times.

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We asked Palash Soni, CEO of Goldcast, to described Aither’s impact on their journey:


“ Over the course of four years, Aither has been an integral design partner, helping Goldcast transform from an early-stage idea to a market-leading AI-powered B2B video platform. When we first worked with Aither in 2020, we asked them to design a product 0-1, and in just three months, Aither helped us develop a MVP that we were confident in launching. Since then, our product has grown exponentially from that design, with millions of monthly active users.


After two years of successful product design collaboration, we turned to Aither to elevate our brand. With a clear mandate to refine our logo and identity, Aither delivered a brand identity system that has become the backbone of our marketing and communication strategy. This scalable system, used daily across both physical and digital channels, has proven incredibly effective and adaptable. Notably, Aither also created a LinkedIn template library that continues to drive our social media presence. "


We asked Palash Soni, CEO of Goldcast, to described Aither’s impact on their journey:


“ Over the course of four years, Aither has been an integral design partner, helping Goldcast transform from an early-stage idea to a market-leading AI-powered B2B video platform. When we first worked with Aither in 2020, we asked them to design a product 0-1, and in just three months, Aither helped us develop a MVP that we were confident in launching. Since then, our product has grown exponentially from that design, with millions of monthly active users.


After two years of successful product design collaboration, we turned to Aither to elevate our brand. With a clear mandate to refine our logo and identity, Aither delivered a brand identity system that has become the backbone of our marketing and communication strategy. This scalable system, used daily across both physical and digital channels, has proven incredibly effective and adaptable. Notably, Aither also created a LinkedIn template library that continues to drive our social media presence. "

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" One of the most powerful contributions Aither made was in defining a color palette that truly captured the essence of our community: a bold reddish-orange for our active speakers and hosts, and a soft lilac purple for our listeners. This intentional color contrast, paired with motion design, seamlessly integrated into our branding and enhanced our overall visual identity. "

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" Aither created brand patterns to work both within our white-labeled products and our across all Goldcast products, from live sessions to fireside chats, ensuring a consistent and cohesive experience. And despite working remotely, Aither felt like a true part of our team, engaging with us daily and contributing to a collaborative atmosphere.

Thanks to Aither’s design expertise and collaborative approach, we now have a product and brand identity that deeply resonates with our community, driving engagement, building trust, and creating lasting, meaningful experiences for our users. ”


Palash Soni, CEO at Goldcast

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NYC

6 St Johns Lane, c/o Spring Place, New York, NY 10013

Seoul

서울

147 Yanghwa-ro, Mapo-gu, Seoul, South Korea

Tokyo

東京

9F Iino Building, 2-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo

Vietnam

Đà Nẵng

32 Nguyễn Hữu An, Nại Hiên Đông, Sơn Trà, Đà Nẵng 55000, Vietnam

Come meet us in

NYC

Seoul

Tokyo

Danang

for ☕️ coffee

© 2024 Aither

Linkedin

Instagram

Behance

New york

NYC

6 St Johns Lane, c/o Spring Place, New York, NY 10013

Seoul

서울

147 Yanghwa-ro, Mapo-gu, Seoul, South Korea

Tokyo

東京

9F Iino Building, 2-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo

Vietnam

Đà Nẵng

32 Nguyễn Hữu An, Nại Hiên Đông, Sơn Trà, Đà Nẵng 55000, Vietnam

Come meet us in

NYC

Seoul

Tokyo

Danang

for ☕️ coffee

© 2024 Aither

Linkedin

Instagram

Behance

New york

NYC

6 St Johns Lane, c/o Spring Place, New York, NY 10013

Seoul

서울

147 Yanghwa-ro, Mapo-gu, Seoul, South Korea

Tokyo

東京

9F Iino Building, 2-1-1 Uchisaiwaicho, Chiyoda-ku, Tokyo

Vietnam

Đà Nẵng

Lot 31-32 Nguyen Huu An Street, Nai Hien Dong, Son Tra

Come meet us in

NYC

Seoul

Tokyo

Danang

for ☕️ coffee

© 2024 Aither

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