Bellwether
Product Design
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Design Strategy
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Branding & Creatives
Bellwether is an all-electric, ventless, and automatic coffee roaster that provides an integrated, all-in-one solution for sourcing and roasting coffee. With a mission to revolutionize the coffee industry, Bellwether helps businesses save money, increase revenue, and serve fresher, higher-quality coffee. The company promotes sustainability by electrifying the coffee roasting process, supporting coffee farmers through Living Income Pricing, and reducing carbon footprints across the industry.
Aither partnered with Hookooekoo to design the user experience for Bellwether’s innovative roaster. As hardware development was happening in real time, we faced the challenge of creating a dynamic, intuitive on-screen experience. We developed a simplistic visual language that communicated complex processes clearly, allowing users to interact with the machine in a productive and efficient manner.
Throughout the project, our design team was responsive and adaptable, continuously refining the user interface as hardware and functionality specifications evolved. The on-screen experience was designed to illustrate the roaster’s actions, enabling baristas to engage quickly and efficiently, optimizing the roasting process and improving operational workflows.